AUTHORS: Rob Southwick, Lisa Parks - Southwick Associates
ABSTRACT. This presentation will share details of the 2018 AFWA Multi-State Conservation (MSC) Grant awarded to the American Sportfishing Association (ASA) to develop state, regional and national hunting and fishing dashboards. The talk will define project goals and timeline, provide a status update on implementation and show how results will benefit state agencies in their R3 efforts. States will be encouraged to initiate their own dashboards, and some funding is available for states joining this MSC grant project.The ASA and a team of partner organizations have been awarded a MSC grant to work with state agencies to develop state, regional and national hunting and fishing license sales data dashboards. These dashboards are intended to identify the effectiveness of R3 investments and show whether targeted audiences are purchasing licenses and where sales are strengthening or weakening. Data dashboards provide visual, easily accessible insights into license data trends and have been implemented in six states. Delivered to states via free software, they provide fast, visual updates of licensing and participation trends within key demographic categories such as residency, gender, age and county of residence. Dashboards also report retention and renewal rates, plus numbers of new license buyers for major fishing and hunting licenses, allowing states to rapidly assess if R3 efforts are succeeding and where improvements are needed. Regional and national dashboards will provide timely metrics that enable stakeholders to identify mega-trends and make strategic corrections in alignment with R3 goals.
