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Tuesday, April 17 • 1:40pm - 2:00pm
OUTREACH & EDUCATION 3: “But They Should Get It”- Communication Lessons Learned from NABCI State of the Birds Reports

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AUTHORS: Judith C. Scarl, North American Bird Conservation Initiative/Association of Fish and Wildlife Agencies; Gustave Axelson, Cornell Lab of Ornithology

ABSTRACT. Communicating about science to non-scientific audiences can be critical to inform policy, get public support for conservation action, or recruit volunteers. However, there is often a gap between the information scientists want to convey and the understanding or interest of the target audience. The North American Bird Conservation Initiative (NABCI), a partnership of federal and state agencies, NGOs, and other bird-focused partnerships, creates “State of the Birds” reports with the objective to communicate to our government and the public about the population status and threats to birds across the country or the continent; the US NABCI Committee has created seven national reports and collaborated with Canada and Mexico on one international report. A team of scientists analyzes large national and international datasets and works with communication and outreach staff to craft messaging that will be accessible to its intended audience. State of the Birds outreach has achieved varying degrees of effectiveness over the years and lessons learned include: 1) the importance of understanding trade-offs between conveying scientific details and engaging a non-scientific audience; 2) targeted, focused messaging is most appropriate for influencing policy; 3) the circumstances and needs of a target audience may change over time, and considering not just audience but audience evolution is key for effectively communicating science.

Tuesday April 17, 2018 1:40pm - 2:00pm EDT
Lake Champlain A

Attendees (3)