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Monday, April 16 • 3:40pm - 4:20pm
OUTREACH & EDUCATION 1: Branding Your Agency

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AUTHORS: Emily MacCabe, Maine Department of Inland Fisheries and Wildlife

ABSTRACT. Many agencies recognize the growing need to raise overall public awareness and support among their state’s residents of their mission, programs and projects, but struggle with the first steps. Creating a precise and consistent brand for your agency is critical to success! Investing in the development of a brand charter can help build a solid platform to begin to communicate effectively with the public on important fish and wildlife management efforts on behalf of your agency.A brand charter serves as a reference to define consistency and clarity of the agency’s brand in applications across a variety of media, as well as define all communications between the agency and it’s intended audience. Adhering to specific standards and practices will ensure that the integrity of the brand is maintained to help the intended audience quickly recognize the agency’s brand and name and what it represents.Building the right team of agency staff and qualified professionals is the key to successfully developing a brand charter. Learn more about the Department of Inland Fisheries and Wildlife’s recent undertaking of this project, the process followed, examples of charter components, the implementation of the charter and how it has become a critical tool for the agency to improve communication with many different target audiences.

Monday April 16, 2018 3:40pm - 4:20pm EDT
Lake Champlain A

Attendees (5)