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Monday, April 16 • 3:20pm - 3:40pm
OUTREACH & EDUCATION 1: But All the Cool Kids Are Doing It

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AUTHORS: Keith Shannon, U.S. Fish and Wildlife Service

ABSTRACT. Instagram. Snapchat. Periscope. Facebook Live. It seems like new social media outreach tools are constantly coming on to the scene and changing the way people engage online. How do you choose which ones to pursue? How can you leverage your existing audiences on new platforms and engage with new ones? How can you identify and measure success? What does success even look like? This presentation will seek to answer these questions and help you evaluate which of any of these tools should be added to your outreach toolkit.

Monday April 16, 2018 3:20pm - 3:40pm EDT
Lake Champlain A

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